Everybody knows who claims that architecture is still quite medieval in its charging for service method. Square meters are the measure. The more meters we do, the more we charge.
What does that say about you? That what you want is to make the client build more so you can charge more? That it is always about quantity rather than quality? That the minimum must always become the maximum?
This is another one of the things i expect us as designers to design! As you know, everything we do defines us. If we are cheap, what we do is cheap. If we are unconscious, what we do is mediocre.
How should we do it then?
By hour, by product, by resolution, by how standard or unique it is?
By the amount of manpower involved, of blueprints we have to produce, of specialists we have to see?
How about by how interesting and design-forward we get to make it? How about by how much of a difference our design will make on everyone? Think of something important to you and charge for that, remember how standardized systems have proven to fail. Remember, designers are supposed to find new potentials and break all the rules to get to a better opportunity.
IAM will be launching a very unique strategy regarding this matter sometime within the end of next year. Which is the only sneak peek you´ll get of the 2010 season...