Architecture and design have changed just as fast as anything else in the last couple of years. Both professions claim to have lost their
narrative storytelling since they broke out of both philosophical criticism and history's critical moments.
Both professions are now about technique, and that will continue in the post-post-critical era [under a new attitude or mindset]. And that is where the new storytelling comes from. Interesting enough, even when technique is used only to achieve aesthetics [although when it is only at this level, the story is not quite as interesting]. It also tells the story of the technique as a strategy that allow more to happen within the form, as a method that's also easier and cheaper to produce, as clarity or simplification within complexity, as a maximizer of potential, steps of evolution in the process, among others....
Stop pretending you don't know this. or stop being afraid of it because you confuse criticism with storytelling. It is no longer a Quixote
long heavy novel-like structure. In this "next" society you have to be simple and more to the point, but it is still a story.
If you are not telling a story, is because you are still an unconscious designer. Or even worse, you are so into just using technique as a gimmick that you are afraid of stepping into this forgotten territory. Remember, great images travel fast, but great stories travel faster and can build a tribe.