I wrote throughout last year, that good design had three main fields. Value, optimization and story.
I wish to start the new year by noting that the crisis has taken care of raising the bar. To avoid confusion i feel obliged to clarify that this does not cancel out the "anything goes" attitude of design and architecture of the recent era... think of it as an upgrade rather than a different software.
If you are not creating value, optimizing according to the desired result, and leading an interesting story, you are simply not designing, or managing architecture for that matter... Please forget that idea of design as top-down and architecture as bottom-up, and therefore what is bad for one is good for the other. This is the point where they both meet. And if you are not working within all three of the fields, it is neither developing leading a design technique nor building performing an architecture strategy.
During the next posts i will put to the test each of those three fields, and show that unlike in the early 90's, iam not discussing about a single path or something that by simply being measurable is ok. There are many paths that lead to Rome, the problem is being in them when you are not going to Rome.